FINANCIAL TOOLS TO STIMULATE INNOVATION IN TOURISM ENTERPRISES

Innovation has become a key driver of competitiveness and sustainable development in the tourism sector, requiring adequate financial mechanisms to support modernization, digitalization, and service diversification. This paper examines financial tools that stimulate innovation in tourism enterprises and evaluates their role in enhancing operational efficiency and market performance. The study analyzes traditional and alternative financing instruments, including bank lending, state subsidies, tax incentives, venture capital, public–private partnerships, and grant programs. Special attention is given to their effectiveness in promoting technological upgrades, digital platforms, green tourism initiatives, and customer-oriented innovations. The findings indicate that a combination of public support measures and private investment significantly accelerates innovative activity and reduces financial risks for enterprises. The paper concludes with policy recommendations aimed at improving access to finance and creating a favorable institutional environment to foster sustainable innovation in tourism enterprises.

Перевод пока недоступен