IMPROVING THE EFFICIENCY OF EDUCATIONAL SERVICES BASED ON DIGITAL TECHNOLOGIES

This article analyzes the impact of digital technologies on improving the efficiency and quality of educational services in the higher education system. The purpose of the study is to identify the main directions and mechanisms of using digital tools in the educational and management activities of higher education institutions. Systematic and process approaches, as well as methods of comparative and substantive analysis of normative and empirical data, were used as the methodological basis. It is shown that the introduction of digital solutions (online platforms, distance learning systems, data analysis tools) serves to improve educational processes, individualize education and increase student satisfaction. Directions for improving the efficiency of educational services based on digital transformation are proposed.

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