FORMATION OF GREEN TOURISM CLUSTERS IN UZBEKISTAN: INVESTMENT OPPORTUNITIES AND INNOVATIVE MANAGEMENT MODELS

This article examines the strategic role of green tourism cluster formation in the Republic of Uzbekistan as a multifunctional mechanism for stimulating investment, ensuring sustainable development, and enhancing the competitiveness of the national tourism product in the international arena. Drawing on the theoretical foundations of the cluster approach, the study analyses the specifics of adapting this model to Uzbekistan's conditions with emphasis on environmental standards and green economy principles. Particular attention is given to investment opportunities arising from state initiatives in new tourism types (industrial, scientific, geological, and others) and large-scale infrastructure projects. An innovative cluster management model based on the adapted ICM333 methodology is presented, alongside a phased implementation plan encompassing public–private partnership mechanisms, foreign investment instruments, digitalisation solutions, and a sustainability monitoring system.

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