Ушбу иш иқтибос қилган ишлар

174 та иш

Иш: Typologie des Marketing-Management

1. Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

   Claes Fornell, David F. Larcker

   Мақола198172 иқтибос

   ABIABI:AkademIndex/openalex/2026.other.031906

2. On the evaluation of structural equation models

   Richard P. Bagozzi, Youjae Yi

   Мақола198812 иқтибос

   ABIABI:AkademIndex/openalex/2026.other.064822

3. Assessing Construct Validity in Organizational Research

   Richard P. Bagozzi, Youjae Yi, Lynn W. Phillips

   Мақола19917 иқтибос

   ABIABI:AkademIndex/openalex/2026.other.058505

4. Multivariate Data Analysis

   Jürgen W. Einax, Heinz W. Zwanziger, Sabine Geiß

   Бошқа19976 иқтибос

   ABIABI:AkademIndex/openalex/2026.other.424021

5. The Commitment-Trust Theory of Relationship Marketing

   Robert M. Morgan, Shelby D. Hunt

   Мақола19945 иқтибос

   ABIABI:AkademIndex/openalex/2026.other.023455

6. A Paradigm for Developing Better Measures of Marketing Constructs

   Gilbert A. Churchill

   Мақола19794 иқтибос

   ABIABI:AkademIndex/openalex/2026.other.100618

7. Reliability and Validity Assessment

   Edward G. Carmines, Richard Zeller

   Китоб19793 иқтибос

   ABIABI:AkademIndex/openalex/2026.other.290181

8. Market Orientation: Antecedents and Consequences

   Bernard J. Jaworski, Ajay K. Kohli

   Мақола19933 иқтибос

   ABIABI:AkademIndex/openalex/2026.other.655879

9. The Capabilities of Market-Driven Organizations

   George S. Day

   Мақола19942 иқтибос

   ABIABI:AkademIndex/openalex/2026.other.100579

10. Marketing Research: An Applied Approach

    Naresh K. Malhotra, Daniel Nunan, David F. Birks

    Китоб20002 иқтибос

    ABIABI:AkademIndex/openalex/2026.other.209812

11. The Rise and Fall of Modern Marketing — and its Rebirth

    Christian Grönroos

    Боб19982 иқтибос

    ABIABI:AkademIndex/openalex/2026.other.234512

12. Managing Assets and Skills: The Key to a Sustainable Competitive Advantage

    David A. Aaker

    Мақола19892 иқтибос

    ABIABI:AkademIndex/openalex/2026.other.387531

13. Return on Quality (ROQ): Making Service Quality Financially Accountable

    Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham

    Мақола19952 иқтибос

    ABIABI:AkademIndex/openalex/2026.other.488646

14. Structural equation modeling in practice: A review and recommended two-step approach.

    James C. Anderson, David W. Gerbing

    Шарҳ мақола19882 иқтибос

    ABIABI:AkademIndex/openalex/2026.other.513909

15. A Model of Distributor Firm and Manufacturer Firm Working Partnerships

    James C. Anderson, James A. Narus

    Мақола19902 иқтибос

    ABIABI:AkademIndex/openalex/2026.other.607082

16. The Cultural Relativity of Organizational Practices and Theories

    Geert Hofstede

    Мақола19832 иқтибос

    ABIABI:AkademIndex/openalex/2026.other.655782

17. Organizational Strategy, Structure, and Process

    Raymond E. Miles, Charles C. Snow, Alan D. Meyer +1

    Мақола19782 иқтибос

    ABIABI:AkademIndex/openalex/2026.other.655854

18. Charting New Directions for Marketing

    George S. Day, David B. Montgomery

    Мақола19992 иқтибос

    ABIABI:AkademIndex/openalex/2026.other.655903

19. Сарлавҳасиз

    Бошқа1 иқтибос

    ABIABI:AkademIndex/openalex/2026.other.655752

20. Сарлавҳасиз

    Бошқа1 иқтибос

    ABIABI:AkademIndex/openalex/2026.other.655753

21. Сарлавҳасиз

    Бошқа1 иқтибос

    ABIABI:AkademIndex/openalex/2026.other.655754

22. Сарлавҳасиз

    Бошқа1 иқтибос

    ABIABI:AkademIndex/openalex/2026.other.655755

23. Сарлавҳасиз

    Бошқа1 иқтибос

    ABIABI:AkademIndex/openalex/2026.other.655756

24. Сарлавҳасиз

    Бошқа1 иқтибос

    ABIABI:AkademIndex/openalex/2026.other.655757

25. Сарлавҳасиз

    Бошқа1 иқтибос

    ABIABI:AkademIndex/openalex/2026.other.655758