The Role Of The TV Anchor In The News Program And Authority He Has Achieved During His Career

The scientific article is dedicated to professional and personality qualities of TV anchor. An attempt to analyzeprofessional responsibilities that allows to TV anchor to be successful in this type of activity in undertaken in this article. Especially, cited by the researchers all the main competencies, creativity, initiative, developed intuition, social adaptability, responsibility, ability to reflect, stress resistance, high standards of behavior, possession at a high level of verbal and non-verbal means of expression, the right motivational and target dominants, ideological maturity of the journalist.

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