The Use of Digital Technology in Marketing

The transition to the digital economy is a necessary requirement of today. Digitalization of the economy allows people to ease many of the tasks associated with work, with the search for information, which they repeatedly face, wide opportunities digitalization opens for people in the development of business. The article attempts to consider the essence and purpose of digital marketing, to disclose the methods, channels and tools of digital marketing, to determine its strengths and weaknesses, to identify what is the strategy for the development of this new stage in the evolution of marketing.

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