EUPHEMISM – AS A LINGUISTIC UNIT EXPRESSING NATIONAL-MENTAL IDENTITY

The article deals with the euphemic use of language units, which are one of the social features of the language, euphemic phenomena, the commonality of language and culture between them. It is noted that the study of the connection of language units with the context, the situation of speech only gives a full opportunity to correctly understand their meaning, which determines the need for sociolinguistic knowledge. It is noted that the cultural similarity of euphemisms stems from the uniformity of the tasks assigned to them. It is concluded that the use of euphemisms in speech often depends on the values that have developed in a particular society, the norms of etiquette and socio-cultural speech norms.

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