KEY INDICATORS FOR EVALUATING THE EFFECTIVENESS OF INNOVATIVE PROJECTS IN THE AGRO-INDUSTRIAL COMPLEX

The article describes the innovative market infrastructure innovative products and one of the important conditions for full operation infrastructurethe existence and effective operation of a marketing system that serves to reach consumers in the agro-industrial complex. Various studies and researches have revealed that innovative goods and services cannot find their place in the market, in addition to the functional characteristics, competitiveness and level of innovation of these goods and services directly, the innovative marketinfrastructure lack of adequate support, inadequate or ineffective marketing activities, and the fact that the cost of marketing goods and services has a significant impact on cost.\n\n\n 

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