THE COMMUNICATIVE CATEGORY OF TOLERANCE AND ITS IMPLEMENTATION IN POLITICAL DISCOURSE

This paper identifies a set of criteria and attributes that characterize category of tolerance as a crucial component of political discourse in a climate of democratic development. There is described the social-psychological and information-communication properties of category of tolerance in its theoretical and empirical characteristics. It is proven that in policy tolerance toward the views of others may incorporate heated public discussions, criticism and counter-criticism between two, or more, opposing parties, including focusing the attention of the audience on destructive social phenomena. Here is identified a set of attributes of tolerant communication in audiovisual mass media as well.

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