THE ROLE AND IMPORTANCE OF STRATEGIC PLANNING IN MARKETING
Abdulloev A.JHead of the Department of Economics (PhD) of Bukhara State UniversityTairova M. MAssociate Professor of Economics, Candidate of Economic Sciences, Department of Economy,Kadirova N. RDepartment of Economy, Bukhara State University
2021en
ABI
Аннотация
Marketing strategy is the marketing of a firm’s target market is a master program that represents the activities of the company and includes the process of achieving its goals through the development and implementation of a long-term marketing mix (marketing mix). Separate product, pricing, distribution, sales and communication policies are defined for each segment of the market. The marketing strategy determines which product (service) the firm should enter, which market, and when. The following marketing strategies have been tested and successfully used by companies in the world market practice.
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