IMPROVING EDUCATION SERVICE BY CREATING A STRONG BRAND EQUITY OF HEI

IN ORDER TO DISTINGUISH IDENTICAL GOODS AND SERVICES IN THE MARKET, TO ATTRACT CUSTOMERS’ ATTENTION, ORGANIZATIONS TRY TO STRENGTHEN THEIR BRAND, SO DOES EDUCATIONAL ESTABLISHMENTS. A CLEAR AND SPECIFIED BRAND IDENTITY IS A NECESSITY FOR A STRONG BRAND, WHILE BRAND IMAGE INVOLVES CONSUMER’S ATTITUDE AND EMOTIONS TO IT. IN THE ARTICLE TERMS AS BRAND IMAGE, BRAND IDENTITY, BRAND LOYALTY, BRAND EQUITY, AS WELL AS, WAYS OF STRENGTHENING AND FACTORS, WHICH INFLUENCE TO IT HAS BEEN STUDIED CLOSELY. KELLER’S BRAND EQUITY MODEL AND AAKER’S BRAND EQUITY MODEL HAVE BEEN COMPARED TO HAVE NOTION ABOUT THE ISSUE. BRANDING OF HEI IN THE REPUBLIC OF UZBEKISTAN HAS ALSO BEEN CONSIDERED BY THE AUTHOR.

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