Improving Brand Management In Commercial Enterprises
Allaberganov Abrorjon Gayratdzhan ugliFergana Polytechnic Institute master's degree in the specialty "Management
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Аннотация
The article considers the concept of brand management of trade enterprises, as well as its essence in relation to modern conditions of transformation of market relations. The specific functions of thebrand management of trade enterprises in terms of marketing orientation in the context of its elements areidentified.
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