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Moderation of Income and Age on Customer Purchase Intention of Green Cosmetics in Bangalore

S. V. Krishna KishoreSchool of Business and Management, Christ University, Bangalore, 560074, IndiaPrabha KiranWestminster International University, Tashkent, UzbekistanJayanta BanerjeeSchool of Business and Management, Christ University, Bangalore, 560074, IndiaM. VasudevanSchool of Business and Management, Christ University, Bangalore, 560074, India

Springer proceedings in business and economicsbook series2022en

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Environmental Sustainability in Business Consumer Packaging Perceptions and Trends Consumer Behavior in Brand Consumption and Identification

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DOI: 10.1007/978-981-16-7818-9_11

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