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Effect of Social Network System (Peer Inputs) in Influencing the Consumer Conformity Behavior in Product Customization System

Anitha NallasivamJain CMS Business School, Bangalore, IndiaC. SelvarajSaveetha College of Liberal Arts and Sciences, SIMATS (Deemed to be University), Chennai, IndiaK. S. KalavathyJain CMS Business School, Bangalore, IndiaPrabha KiranWestminster International University, Tashkent, UzbekistanTrupti Dandekar HumnekarJain CMS Business School, Bangalore, India

Lecture notes in mechanical engineeringbook series2022en

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Consumer Retail Behavior Studies Color perception and design Digital Marketing and Social Media

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DOI: 10.1007/978-981-19-1618-2_30

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