Investigating and Presenting a Favorable Solution for Tourism Development in Balkh Province

Today, tourism activity has a major share in the economic income of countries and many businesses are involved in it, and in many countries, economic development is in the group of investment in tourism activity. One of the most important factors that has caused tourism to grow so much in the world there has been innovation in the provision of services and products, and in many tourism destinations today we see a demand for creative tourism products, in addition to providing the best services for tourists. The purpose of this research is to study and identify the challenges and opportunities in tourism development in Balkh province. In this study, after studying the research literature using SWOT analysis, identify the challenges and opportunities in tourism development in Balkh province Based on that, strategies were developed and ranked. Finally, the defense strategy was presented as the most effective strategy for tourism development in Balkh province.

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