USING MARKETING STRATEGIES TO IMPROVE THE EFFICIENCY OF COMMUNICATIONS ENTERPRISES

Аннотация

This article examines the importance of using marketing strategies in improving the efficiency of enterprises of the communication industry, the contribution of the industry to the country's economy, existing problems, issues of ensuring the well-being of the population through the development of the activities of communication Enterprises, provides scientifically based conclusions and suggestions for solving the identified problems.

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DOI

10.55439/eced/vol24_iss1/a46

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