EFFECTIVE USE OF DIGITAL TECHNOLOGIES IN SUSTAINABLE SERVICE-BASED INDUSTRIES

This article talks about the concept of digitization and its role in the development of the economy. The essence of the digital transformation process, the strategy of applying this process to the activities of enterprises and the ways of implementing this strategy, the grouping of digital technologies, the advantages and possible harms of the introduction of these technologies, the stages and models of the introduction of a digital enterprise are highlighted and practical, recommendations are given. The article talks about the importance of digitization economy, which is the need of the hour today, and how effective it is for humanity and the way of life of the state, and to bring the standard of living of this country equal to the developed countries of the world.

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