ANALYZING THE LANGUAGE OF PRINT AND TELEVISION ADVERTISING: A COMPREHENSIVE STUDY
Mirzatojiyeva Mushtari Karimjonovna The student of masters degree Namangan State Pedagogical Institute Uzbek language and literature; Russian language and literature field in foreign language groups
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Language plays a crucial role in shaping the effectiveness and impact of advertising campaigns across various mediums. This article aims to explore the language used in print and television advertising and analyze its influence on consumer behavior. By examining the key linguistic strategies employed, we can gain insights into how advertisers craft messages to captivate and persuade their target audience.
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