SOCIO-PSYCHOLOGICAL FACTORS DETERMINING THE VALUE MOTIVATIONAL SPHERE OF FEMALE ENTREPRENEURSHIP

<em>Women entrepreneurs and women businesswomen are generally characterized by the following personality traits and qualities. Possessing these qualities, women by nature feel particularly confident in the financial structure. They are meticulous and scrupulous in their ability to count money. Women are successful when it comes to researching a company's position in the market. </em> <em>In work, women's perseverance and attentiveness, purposefulness and accuracy are well known. Rationality and flexibility of thinking, ability to analyze and evaluate, readiness to make decisions, openness and social competence - these are the qualities inherent in a woman and necessary for her as an entrepreneur and manager. </em> <em>In this article we will talk about thoughts and reasoning about the components of the psychology of a modern woman entrepreneur.</em>

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