The Cluster Approach to Tourism Industry Management

A tourist cluster is a concentration of interconnected enterprises and organizations that create, manufacture, promote and sell a tourist product, as well as activities related to the tourism industry and recreational services, within a limited area. The use of the cluster approach in the tourism industry has been developed relatively recently. The cluster approach to the study of economic processes of formation of competitiveness is also used in a number of other theories. The article reveals the characteristics, structure and classification of tourist clusters. In this regard, the cluster is considered as a system capable of creating a special innovative environment conducive to increased competition.

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