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Unveiling the Influence of Social Technologies on Online Social Shopping in Malaysia

Kin Leong TangPutra Business School, Seri Kembangan, Selangor, MalaysiaHuam Hon TatTat‐Huei ChamTashkent State University of Economics, Tashkent, UzbekistanBoon Liat ChengSunway University Business School, Subang Jaya, Malaysia

Studies in computational intelligencebook series2023en

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Technology Adoption and User Behaviour Digital Marketing and Social Media Consumer Retail Behavior Studies

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DOI: 10.1007/978-3-031-48397-4_10

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