Youth Attitudes Towards Halal Products: Wake-Up Call for Businesses

This study aims to investigate the level of understanding and attitudes of teenagers in Sidoarjo towards halal products and the factors that influence them.A mixed-method approach was employed, utilizing both qualitative and quantitative data from 204 Muhammadiyah 2 high school students and students of Muhammadiyah Sidoarjo University.The results revealed a low level of understanding of halal products among teenagers in Sidoarjo, primarily influenced by the tendency to follow trends and the lack of halal education.The findings suggest a need for improved halal education strategies for teenagers, which should be considered by all responsible parties in education.

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