The Impact of Environmental Factors on Social Selling Intention via Virtual Reality Technology and Social Selling Performance: The Mediating Effect of Self-efficacy
Melvin Sin-Yon TieSchool of Postgraduate Studies, University of Technology Sarawak, Sibu, Sarawak, MalaysiaWinnie Poh-Ming WongCentre on Technological Readiness and Innovation in Business Technopreneurship, University of Technology Sarawak, Sibu, Sarawak, MalaysiaTat‐Huei ChamFaculty of Accountancy and Management, Universiti Tunku Abdul Rahman, Kajang, Selangor, MalaysiaChee-Hua ChinCentre on Technological Readiness and Innovation in Business Technopreneurship, University of Technology Sarawak, Sibu, Sarawak, Malaysia
ABI
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