DRIVERS AND BARRIERS OF CROSS-BORDER DIGITAL INVESTMENTS

Modern international competition has an ambiguous impact on the processes of digital transformation, both from the perspective of mastering new digital technologies and in the context of further stimulation of innovation by countries around the world. The article evaluates the prospects for effective management of the changes that arise under the influence of new drivers of the digital transformation of the world economy. The potential and advantages of new digital technologies create new opportunities for achieving the goals of sustainable socio-economic development of the countries of the world and their economic growth. However, for digital transformation, technologies for ensuring, maintaining and increasing the international competitiveness of national economies are of decisive importance.

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