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Study of Factors Forming Loyalty to Influencers

Aleks S. KrasnovPeter the Great St. Petersburg Polytechnic University, Polytechnicheskaya Str., 29, St. Petersburg, 195251, RussiaShakhnoza Jasurovna ErgashkhodjaevaTashkent State University of Economics, Islom Karimov 49, Тоshkent, Uzbekistan, 100066

Lecture notes in networks and systemsbook series2024en

ABI

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Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies

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DOI: 10.1007/978-3-031-56677-6_37

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