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Hashtag and Marketing Campaign on Twitter: From the Spectrum of Smartphone Industry Perspective

Prashant ChaudharyWPU School of Business, Dr. Vishwanath Karad MIT World Peace University, Pune, IndiaPrabha KiranWestminster International University, Tashkent, UzbekistanSarika SharmaSymbiosis Institute of Computer Studies and Research, Symbiosis International (Deemed University), Pune, India

Communications in computer and information sciencebook series2024en

ABI

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Digital Marketing and Social Media Sentiment Analysis and Opinion Mining Asian Culture and Media Studies

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DOI: 10.1007/978-3-031-72284-4_20

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