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66 та иш

Иш: Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

  1. Common Method Bias in PLS-SEM

    Ned Kock

    Мақола201525 иқтибос
    ABI

  2. Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

    Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah +39

    Мақола202212 иқтибос
    ABI

  3. Metaverse as a disruptive technology revolutionising tourism management and marketing

    Dimitrios Buhalis, Daniel Leung, Michael S. Lin

    Мақола20237 иқтибос
    ABI

  4. Metaverse in marketing and logistics: the state of the art and the path forward

    Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw, Tat‐Huei Cham +12

    Мақола20236 иқтибос
    ABI

  5. How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM

    Marko Sarstedt, Joseph F. Hair, Jun‐Hwa Cheah +2

    Мақола20195 иқтибос
    ABI

  6. Marketing in the Metaverse: Conceptual understanding, framework, and research agenda

    Kevin Giang Barrera, Denish Shah

    Мақола20223 иқтибос
    ABI

  7. Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

    J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello

    Мақола20093 иқтибос
    ABI

  8. So you want to publish in a premier journal? An illustrative guide on how to develop and write a quantitative research paper for premier journals

    Weng Marc Lim, Kian Yeik Koay

    Мақола20243 иқтибос
    ABI

  9. The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse

    Sun Joo Ahn, Jooyoung Kim, Jaemin Kim

    Мақола20222 иқтибос
    ABI

  10. Self-congruity theory in consumer behavior: A little history

    M. Joseph Sirgy

    Мақола20182 иқтибос
    ABI

  11. E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism

    Ibrahim Al Nawas, Shadi Altarifi, Nabil Ghantous

    Мақола20212 иқтибос
    ABI

  12. Mass prestige, brand happiness and brand evangelism among consumers

    Mahnaz Mansoor, Justin Paul

    Мақола20222 иқтибос
    ABI

  13. Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism

    Gustave Florentin Nkoulou Mvondo, Fengjie Jing, Khalid Hussain +2

    Мақола20222 иқтибос
    ABI

  14. Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences

    Apiradee Wongkitrungrueng, Lokweetpun Suprawan

    Мақола20232 иқтибос
    ABI

  15. The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms

    Yeonseo Park, Eunju Ko, Boram Do

    Мақола20232 иқтибос
    ABI

  16. Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions

    Zohra Ghali, Raouf Ahmad Rather, Imran Khan

    Мақола20232 иқтибос
    ABI

  17. Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail

    Tri-Quan Dang, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +3

    Мақола20242 иқтибос
    ABI

  18. RETRACTED: Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach

    Thamaraiselvan Natarajan, P. Pragha, Krantiraditya Dhalmahapatra

    Мақола20242 иқтибос
    ABI

  19. Сарлавҳасиз

    Бошқа1 иқтибос
    ABI

  20. Сарлавҳасиз

    Бошқа1 иқтибос
    ABI

  21. Сарлавҳасиз

    Бошқа1 иқтибос
    ABI

  22. Сарлавҳасиз

    Бошқа1 иқтибос
    ABI

  23. Сарлавҳасиз

    Бошқа1 иқтибос
    ABI

  24. Сарлавҳасиз

    Бошқа1 иқтибос
    ABI

  25. Сарлавҳасиз

    Бошқа1 иқтибос
    ABI