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Иш: Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

A new criterion for assessing discriminant validity in variance-based structural equation modeling
Jörg Henseler, Christian M. Ringle, Marko Sarstedt
Мақола201467 иқтибос
ABI
When to use and how to report the results of PLS-SEM
Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt +1
Мақола201853 иқтибос
ABI
Statistical power analyses using G*Power 3.1: Tests for correlation and regression analyses
Franz Faul, Edgar Erdfelder, Axel Buchner +1
Мақола200916 иқтибос
ABI
Social Exchange Theory: An Interdisciplinary Review
Russell Cropanzano, Marie S. Mitchell
Мақола200511 иқтибос
ABI
Knowledge Management: An Organizational Capabilities Perspective
Andrew H. Gold, Arvind Malhotra, Albert H. Segars
Мақола20016 иқтибос
ABI
Antecedents and consequences of self-congruity: replication and extension
Eugene Cheng‐Xi Aw, Leisa Reinecke Flynn, Han Xi Chong
Мақола20193 иқтибос
ABI
Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation
Mayank Yadav, Zillur Rahman
Мақола20173 иқтибос
ABI
The elephant in the room: Predictive performance of PLS models
Galit Shmueli, Soumya Ray, Juan Manuel Velasquez Estrada +1
Мақола20163 иқтибос
ABI
Customer relationship building: The role of brand attractiveness and consumer–brand identification
Alaa M. Elbedweihy, Chanaka Jayawardhena, Mohamed H. Elsharnouby +1
Мақола20163 иқтибос
ABI
Social media marketing in the digital age: empower consumers to win big?
Sajjaad Moedeen, Eugene Cheng‐Xi Aw, Mohammad Abdallah Ali Alryalat +4
Мақола20233 иқтибос
ABI
A higher-order model of consumer brand engagement and its impact on loyalty intentions
Abhishek Dwivedi
Мақола20153 иқтибос
ABI
Social media marketing for luxury brands: parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Tao Zha, Eugene Cheng‐Xi Aw, Omkar Dastane +1
Мақола20232 иқтибос
ABI
Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity
Raouf Ahmad Rather, Shehnaz Tehseen, Shakir Hussain Parrey
Мақола20182 иқтибос
ABI
The missing link in the promotion of customer engagement: the roles of brand fan page attractiveness and agility
Stephanie Hui‐Wen Chuah, Eugene Cheng‐Xi Aw, Ming‐Lang Tseng
Мақола20202 иқтибос
ABI
Enhancing brand love, customer engagement, brand experience, and repurchase intention: Focusing on the role of gamification in mobile apps
Chia‐Lin Hsu
Мақола20232 иқтибос
ABI
Co-creating positive outcomes in higher education: are students ready for co-creation?
Berna Tarı Kasnakoğlu, Hande Mercan
Мақола20202 иқтибос
ABI
Social media and consumer engagement: a review and research agenda
Victor A. Barger, James W. Peltier, Don E. Schultz
Шарҳ мақола20162 иқтибос
ABI
Consequences of customer engagement and customer self-brand connection
Miguel Ángel Moliner Tena, Diego Monferrer, Marta Estrada
Мақола20182 иқтибос
ABI
Business Research Methods
Prahlad Mishra
Китоб20152 иқтибос
ABI
Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand
Paul A. Clark, Chris Chapleo, Kati Suomi
Мақола20192 иқтибос
ABI
Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs)
Kashif Farhat, Sany Sanuri Mohd Mokhtar, Salniza Salleh
Мақола20202 иқтибос
ABI
Customer engagement in social media: a framework and meta-analysis
Fernando de Oliveira Santini, Wagner Júnior Ladeira, Diego Costa Pinto +3
Мақола20202 иқтибос
ABI
A Critical look at Educational Technology from a Distance Education Perspective
Terry Anderson, Pablo Rivera-Vargas
Мақола20202 иқтибос
ABI
The role of brand authenticity for higher education institutions
Florent Girardin, Inès Blal, Renaud Lunardo
Мақола20232 иқтибос
ABI
Сарлавҳасиз
Бошқа1 иқтибос
ABI