From attitude to action: examining the factors affecting sustainable purchasing behavior in Generation Z with an emphasis on environmental responsibility
Davood GhorbanzadehDepartment of Management and Social Science, Islamic Azad University Of Tehran North Branch, Tehran, IranMohammad Ahmar KhanDepartment of Management Information System, Dhofar University, Salalah, OmanMaritza Lucia Vaca-CárdenasDepartment of Technology Management, Facultad de Ciencias Pecuarias, Escuela Superior Politécnica de Chimborazo (ESPOCH), Riobamba, EcuadorV.K. Satya PrasadDepartment of Research, Symbiosis Institute of Business Management, Hyderabad; Symbiosis International (Deemed University), Pune, IndiaDilsora AbduvalievaDepartment of Mathematics and Information Technologies, Tashkent State Pedagogical University, Tashkent, UzbekistanMaría Alexandra Procel SilvaDepartment of Business Administration, Facultad de Administracion de Empresas, Escuela Superior Politécnica de Chimborazo (ESPOCH), Riobamba, Ecuador
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