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Иш: Lost in the Stream: Unravelling the Triggers of Impulsive Buying on Live Shopping Platforms

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  2. A primer on partial least squares structural equation modeling (PLS-SEM)

    Adrián Leguina

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  3. Statistical Power Analysis for the Behavioral Sciences

    Jacob Cohen

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  4. Antecedents of Organizational Citizenship Behavior and the Mediating Effect of Organization Commitment in the Hotel Industry

    Jue Xin Tan, Tat‐Huei Cham, Dahlia Zawawi +1

    Мақола201910 иқтибос
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  5. Should I buy or not? Revisiting the concept and measurement of panic buying

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    Мақола202210 иқтибос
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  6. Service quality, image and loyalty towards Malaysian hotels

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  7. An approach to environmental psychology

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  8. Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach

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  9. PLS-SEM’s most wanted guidance

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  10. Deep Dive into the Augmented Reality Customer Experience and Adoption Research: A Bibliometric Study

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    БобAugmented Reality ApplicationsStudies in computational intelligence20233 иқтибос
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  11. Tap here to power up! Mobile augmented reality for consumer empowerment

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  12. Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective

    Mark Yi‐Cheon Yim, Shu‐Chuan Chu, Paul Sauer

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  13. Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

    Qianru Huang, Omkar Dastane, Tat‐Huei Cham +1

    МақолаConsumer Retail Behavior StudiesJournal of Retailing and Consumer Services20242 иқтибос
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  14. To immerse or not? Experimenting with two virtual retail environments

    Savvas Papagiannidis, Eleonora Pantano, Eric W.K. See-To +2

    Мақола20172 иқтибос
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  15. How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender

    Xinjia Tong, Yuangao Chen, Shasha Zhou +1

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  16. Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail

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  17. Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach

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