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Иш: Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

  1. Common method biases in behavioral research: A critical review of the literature and recommended remedies.

    Philip M. Podsakoff, Scott MacKenzie, Jeong Yeon Lee +1

    Шарҳ мақола200369 иқтибос
    ABI

  2. When to use and how to report the results of PLS-SEM

    Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt +1

    Мақола201853 иқтибос
    ABI

  3. Statistical power analyses using G*Power 3.1: Tests for correlation and regression analyses

    Franz Faul, Edgar Erdfelder, Axel Buchner +1

    Мақола200916 иқтибос
    ABI

  4. The Role of Cultural Differences in Customer Retention: Evidence from the High-Contact Service Industry

    Kim‐Shyan Fam, Boon Liat Cheng, Tat‐Huei Cham +2

    Мақола202112 иқтибос
    ABI

  5. Service quality, image and loyalty towards Malaysian hotels

    Tat‐Huei Cham, Yalini Easvaralingam

    Мақола20128 иқтибос
    ABI

  6. An approach to environmental psychology

    Albert Mehrabian, James A. Russell

    Китоб19748 иқтибос
    ABI

  7. Research Methods for Business Students

    Мақола20006 иқтибос
    ABI

  8. The Commitment-Trust Theory of Relationship Marketing

    Robert M. Morgan, Shelby D. Hunt

    Мақола19945 иқтибос
    ABI

  9. Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders

    Tat‐Huei Cham, Boon Liat Cheng, Caryn Kar Yan Ng

    Мақола20204 иқтибос
    ABI

  10. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

    Angella J. Kim, Eunju Ko

    Мақола20114 иқтибос
    ABI

  11. Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

    Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli +4

    Мақола20164 иқтибос
    ABI

  12. Assimilation of Enterprise Systems: The Effect of Institutional Pressures and the Mediating Role of Top Management1

    Huigang Liang, Saraf, Hu +1

    Мақола20073 иқтибос
    ABI

  13. Go digital: can the money-gift function promote the use of e-wallet apps?

    Xin‐Jean Lim, Phillip Ngew, Jun‐Hwa Cheah +2

    Мақола20223 иқтибос
    ABI

  14. Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

    Chen Lou, Shupei Yuan

    Мақола20183 иқтибос
    ABI

  15. National Cultures in Four Dimensions: A Research-Based Theory of Cultural Differences among Nations

    Geert Hofstede

    Мақола19833 иқтибос
    ABI

  16. An Examination of the Nature of Trust in Buyer-Seller Relationships

    Patricia M. Doney, Joseph P. Cannon

    Мақола19973 иқтибос
    ABI

  17. How online reviews affect purchase intention: a new model based on the stimulus-organism-response (<i>S</i>-<i>O</i>-<i>R</i>) framework

    Linlin Zhu, Li He, Feng‐Kwei Wang +2

    Мақола20203 иқтибос
    ABI

  18. The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

    Rabab Ali Abumalloh, Mehrbakhsh Nilashi, Keng‐Boon Ooi +4

    МақолаVirtual Reality Applications and ImpactsAnnals of Operations Research20232 иқтибос
    ABI

  19. Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

    Qianru Huang, Omkar Dastane, Tat‐Huei Cham +1

    МақолаConsumer Retail Behavior StudiesJournal of Retailing and Consumer Services20242 иқтибос
    ABI

  20. Building customer-based brand equity : a blueprint for creating strong brands

    Kevin Lane Keller

    Мақола20012 иқтибос
    ABI

  21. Social media influencer marketing: A systematic review, integrative framework and future research agenda

    Demetris Vrontis, Anna Makrides, Michael Christofi +1

    Мақола20212 иқтибос
    ABI

  22. Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia

    Tat‐Huei Cham, Caryn Kar Yan Ng, Yet Mee Lim +1

    Мақола20172 иқтибос
    ABI

  23. Measuring Brand Equity Across Products and Markets

    David A. Aaker

    Мақола19962 иқтибос
    ABI

  24. Cosmopolitanism and ethnocentrism among young consumers in emerging Asia

    C. Min Han

    Мақола20172 иқтибос
    ABI

  25. Millennial social media users' intention to travel: the moderating role of social media influencer following behavior

    Joyce Han, Han Chen

    Мақола20212 иқтибос
    ABI