Communication in social networks as a new infrastructure of interpersonal relations

The Internet and mobile devices are the main means of organising social relations in the digital age. Today, interpersonal communications are actively organised through them, which is a new form of social communication. The dominance of interpersonal communications in social networks leads to a decrease in direct communication between two or more subjects. The increase in the types of social networks (Facebook, Instagram, Telegram, Twitter, WhatsApp, etc.), the possibility of conducting individual, group and collective communication through them generates the need to create a mechanism for organising ‘digital conversation’ based on moral and ethical principles. The article talks about the importance and uniqueness of communication in social networks for society and the individual, as well as the rules of its organisation.

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