THE ROLE OF THE "GREEN ECONOMY" IN SUSTAINABLE DEVELOPMENT

The article discusses the growing significance of the Green Economy in achieving sustainable development and ensuring ecological balance. It explains how traditional economic models, which dominated until the 1970s, often ignored environmental and social consequences in favor of rapid industrial and financial growth. The study highlights the necessity of integrating green economy principles into national policies as a foundation for sustainable progress. It also emphasizes the relationship between green growth, sustainability, and innovation in reducing poverty and environmental degradation.

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