CLASSIFICATION OF ADVERTISING TEXTS

The article is devoted to ensuring the effectiveness of advertising activities within the field of advertising. It examines issues such as identifying the target audience, selecting mass media outlets, and segmenting recipients by age and gender to shape advertising strategy. It highlights that mass media play a crucial role in exerting a positive influence on consumer consciousness. The paper also emphasizes the significance of radio advertising, its reach, communicative effectiveness, and its ability to impact the target audience.

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