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E-COMMERCE DIFFERENCES BETWEEN DEVELOPING AND DEVELOPED COUNTRIES

Makhmudova Munisakhon Abbos qiziDoctoral Student of the Department of Business Management, Tashkent State University of Economics
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Аннотация

E-commerce is a huge component of the digital economy as the business market landscape is now based on digital competition. E-commerce assists with national development through the creation of jobs and import tax. However, developing countries are lagging in e-commerce adoption due to internet challenges, trust, and security issues about online payment facilities. Despite these challenges, this study aimed at understanding the factors influencing e-commerce adoption in developing countries. The factors are built from the benefits and challenges of adoption. To address the research aim, the study identified the challenges and benefits of e-commerce adoption in developing countries using a systematic literature review methodology.

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