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Distinctive Features Of Advertising Discourse

Kamola YusupovaDoctoral Candidate , Institute of the Uzbek Language , Literature and Folklore , Academy of Sciences of the Republic
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Аннотация

This article demonstrates, through scholarly analysis, that advertising has become not only a means of transmitting information about goods and services, but also a powerful force shaping societal values, ideals, and lifestyles—one of its key distinctive features.

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