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The Psychology of Pet-Driven Consumer Behavior

Gautam ShivarajAdarsh Institute of Management and Information Technology, Chamarajpet, IndiaMuralimohan GurusamyAdarsh Institute of Management and Information Technology, Chamarajpet, IndiaSayantani GhoshAdarsh Institute of Management and Information Technology, Chamarajpet, IndiaKomal BishtAdarsh Institute of Management and Information Technology, Chamarajpet, IndiaM. HarshithaAdarsh Institute of Management and Information Technology, Chamarajpet, IndiaK. GaneshSharada University, Uzbekistan

2025en

ABI

Аннотация

The ongoing process of humanizing pets has turned pets into a fully-fledged member of the family turning around the consumer behavior to a major degree. With pets in the center of interests of their owners, the pet trade has exploded and covers virtually every product and service under the sun, including luxury items and health-related inventions. In this chapter, Green has examined the psychological basis of the pet driving consumer behavior that is how people make their purchase decisions under the basis of emotional attachments, attachment theory, humanization of pets. It also investigates the social changes throughout the community which have helped increase the significance of pets in the contemporary homes and how they affect different industries.

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Мавзулар

Consumer Behavior in Brand Consumption and Identification Psychology of Moral and Emotional Judgment

Идентификаторлар

DOI: 10.4018/979-8-3373-4342-6.ch011

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