Мақола

DIGITAL MARKETING STRATEGIES FOR ENHANCING COMPETITIVE POSITIONING OF RETAIL CHAINS

Aziza MatyakubovaLecturer, Department of Economics Urgench State University named after Al-Beruni

Zenodo (CERN European Organization for Nuclear Research)repository2026

ABI

Аннотация

This thesis investigates digital marketing strategies for enhancing competitive positioning of retail chains in Uzbekistan based on comprehensive analysis of 214 retail chain outlets across 8 major cities during 2021-2024 and customer behavioral data from 4,782 consumers.

Ҳали таржима қилинмаган

Мавзулар

E-commerce and Technology Innovations Consumer Retail Behavior Studies Education, Innovation and Language Studies

Идентификаторлар

DOI: 10.5281/zenodo.18440035

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