The Trust Effect in Digital Services as a Factor of Consumer Demand for Financial Products

This article researches how the level of consumer trust in digital financial services influences demand for financial products. The paper conducts an analysis of recent academic literature and statistical data focusing on the role of trust in the adoption of digital financial solutions. International evidence demonstrates that increased trust stimulates demand for digital financial products, while the loss of trust may shift consumer preferences toward alternative solutions. The main findings include a stable correlation has been identified between the growth of trust in digital financial services and the expansion of consumer demand for fintech products; it has been revealed that consumer trust in digital financial services is differentiated depending on the complexity of financial operations; the growth of trust in digital financial services acts as a main factor in the redistribution of consumer demand; institutional regulation and legal mechanisms of experimental supervision contribute to building a sustainable trust ecosystem that fosters the adoption and development of digital financial innovations; an Integrated Reliability and Digital Finance Sentiment Index (IRDFS) is proposed as a quantitative tool to assess the impact of trust on consumer demand in the digital economy. The conclusions emphasize the necessity of strengthening user trust in digital services through reliable data protection, transparency, quality customer experience, and effective regulation — all of which serve as essential conditions for the expansion of financial product demand in the digital environment.

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