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Иш: Unveiling Marketing Competencies for <scp>MBA</scp> Graduates Through Text Mining and Machine Learning Applications

Setting the future of digital and social media marketing research: Perspectives and research propositions
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ABI
Understanding Customer Experience Throughout the Customer Journey
Katherine N. Lemon, Peter C. Verhoef
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ABI
The value relevance of digital marketing capabilities to firm performance
Christian Homburg, Dominik M. Wielgos
Мақола20223 иқтибос
ABI
Application of Text Mining Techniques on Scholarly Research Articles: Methods and Tools
Khusbu Thakur, Vinit Kumar
Мақола20213 иқтибос
ABI
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions
Rajan Varadarajan, Roman Welden, S. Arunachalam +2
Мақола20212 иқтибос
ABI
The interplay of digital transformation and employee competency: A design science approach
Christine Blanka, Barbara Krumay, David Rueckel
Мақола20222 иқтибос
ABI
Application of the Linear Programming Method in the Construction of a Mathematical Model of Optimization Distributed Energy
Marcin Rabe, Yuriy Bilan, Katarzyna Widera +1
Мақола20222 иқтибос
ABI
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises
Rajan Varadarajan
Мақола20092 иқтибос
ABI
Soft skills, hard skills: What matters most? Evidence from job postings
Wenjing Lyu, Liu Jin
Мақола20212 иқтибос
ABI
Visualisation of global research trends and future research directions of digital marketing in small and medium enterprises using bibliometric analysis
Amiri Mdoe Amiri, Bijay Prasad Kushwaha, Raj Kumar Singh
Мақола20232 иқтибос
ABI
Organisational resilience, ambidexterity and performance: the roles of information technology competencies, digital transformation policies and paradoxical leadership
Hoa Doan Xuan Trieu, Phuong V. Nguyen, Khoa T. Tran +2
Мақола20232 иқтибос
ABI
The Caring Machine: Feeling AI for Customer Care
Ming‐Hui Huang, Roland T. Rust
Мақола20232 иқтибос
ABI
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