ASSESSMENT OF ECONOMIC EFFICIENCY OF CONSTRUCTION PROJECTS AND MODERN MECHANISMS FOR ITS IMPROVEMENT

This article examines the theoretical and practical foundations of assessing the economic efficiency of construction projects. Traditional indicators - net present value (NPV), internal rate of return (IRR), and life-cycle cost (LCC) analysis - are taken as the basis. The limitations of static methods in dynamic market conditions are analyzed, and modern mechanisms for improving efficiency are proposed: Building Information Modeling (BIM), digital twin technology, artificial intelligence, big data analytics, and blockchain. The integration of these digital tools enables real-time monitoring, risk reduction, resource optimization, and a significant increase in project profitability. The study emphasizes the transformative role of Industry 4.0 technologies, demonstrating the potential to reduce costs by 15–30 % and enhance the competitiveness of the construction sector in developing economies.

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