THE EFFECTIVENESS OF DIVERSIFYING REVENUE MODELS IN MEDIA BUSINESS
Zafar Xudoyqulovich RustamovSenior Lecturer University of Journalism and Mass Communications of Uzbekistan
Zenodo (CERN European Organization for Nuclear Research)repository2026
ABI
Аннотация
This paper examines the impact of revenue model diversification on the economic efficiency of media businesses. It analyzes advertising, subscription, content monetization, and platform-based revenue models, highlighting their role in increasing financial stability and reducing risks. The study also provides insights from the Uzbek media market.
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