DEVELOPMENT OF LIBRARY MARKETING IN THE CONTEXT OF DIGITAL TRANSFORMATION
E'zozxon YakubbayevaHead of the Information Resource Center Department Namangan State Pedagogical Institute
Zenodo (CERN European Organization for Nuclear Research)repository2026
ABI
Аннотация
This article analyzes the role and significance of marketing activities in the field of library science from a scientific and analytical perspective. It examines the transformation of library activities in the modern information society, user-oriented services, digital marketing, and management based on statistical analysis. The study also identifies existing problems in library marketing and proposes scientifically grounded solutions.
Ҳали таржима қилинмаган
Мавзулар
Идентификаторлар
Иқтибослар ва манбалар
0 та иқтибос0 та фойдаланилган манба