ONLINE FINANCIAL EDUCATION AND ITS IMPACT ON FINANCIAL LITERACY: OPPORTUNITIES AND CHALLENGES

This article examines the growing role of online financial education in improving financial literacy among students, young professionals, and the general population. In recent years, digital technologies have significantly transformed the educational process, making learning more accessible and flexible. The study focuses on the main opportunities provided by online learning, such as accessibility, flexibility, and cost-effectiveness. At the same time, it highlights several important challenges, including the lack of practical experience, low student motivation, and technical limitations. The article also analyzes how online education influences the development of essential financial skills such as budgeting, saving, and investment planning. It is argued that while online financial education has great potential, its effectiveness depends on the quality of content, teaching methods, and learner engagement. The study concludes that combining online tools with practical and interactive approaches can significantly improve learning outcomes.

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