PRAGMATIC AND DISCURSIVE CHARACTERISTICS OF ENGLISH FASHION MAGAZINE TEXTS

This article examines the pragmatic and discursive characteristics of English fashion magazine texts. The study focuses on identifying communicative goals, speech strategies, and mechanisms of audience influence within fashion discourse. Particular attention is paid to evaluative language, persuasive constructions, interactive elements, and the discursive relationship between the author and the reader. The paper also explores how fashion texts contribute to identity construction, shape consumer behavior, and promote socio-aesthetic values. The findings highlight the role of fashion discourse as a powerful form of media communication and provide deeper insights into its linguistic and pragmatic nature.

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