EXPRESSIVE MEANS IN PUBLICISTIC TEXTS

The article examines expressive means as one of the most important components of a publicistic text, ensuring not only the expressiveness of the message but also its persuasive potential. Publicistic discourse is analyzed as a special form of social communication in which informativeness is combined with evaluation, emotionality, and pragmatic orientation. Particular attention is paid to lexical, phraseological, syntactic, and stylistic means of expressiveness, as well as to their role in shaping the author’s position and the reader’s response. The study has established that expressive units in publicistic discourse perform nominative-evaluative, emotional-impacting, argumentative, and text-forming functions. The materials of the article may be used in the study of Russian stylistics, text linguistics, media linguistics, and speech culture.

Ҳали таржима қилинмаган