CHAKANA SAVDONING BARQAROR RIVOJLANISHINI TA’MINLASHDA NARXNI SHAKLLANTIRISH STRATEGIYALARI

The article proposes a comprehensive approach integrating theories of price elasticity of demand, dynamic pricing, consumer reference prices, and promotional pricing. The empirical analysis utilizes publicly available data from the Statistics Agency under the President of the Republic of Uzbekistan for the 2024-2026 period - specifically, monthly data on retail trade turnover and price indices for goods and services in Tashkent. A regression model incorporating seasonal and temporal components was developed to examine the relationship between changes in the pricing environment and sales dynamics. Retail trade turnover in Tashkent grew from 105.3 trillion soums in 2024 to 130.8 trillion soums in 2025. The coefficients of current and lagged price index changes are negative but not statistically significant at the 5% level. As a result, a five-stage pricing model comprising base price, elasticity, competitor prices, scenarios and price testing is proposed, and it is shown that a discount is economically justified only when gross profit is preserved.

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