Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services
David GefenDepartment of Management, Bennet LeBow College of Business, Drexel University, 101 N. 33rd Street/Academic Building, Philadelphia, PA 19104-2875, USADetmar W. StraubDepartment of Computer Information Systems, J. Mack Robinson College of Business, Georgia State University, Atlanta, GA 30302-4015, USA
2004en
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