Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Ann E. SchlosserUniversity of Washington Business SchoolTiffany Barnett WhiteBusiness Administration (Marketing Group), College of Business, University of IllinoisSusan M. LloydKogod School of Business, American University
2006en
ABI
Аннотация
The authors investigate the impact of Web site design investments on consumers’ trusting beliefs and online purchase intentions. Such investments signal the component of trusting beliefs that is most strongly related to online purchase intentions: ability. These effects were strongest when consumers’ goals were to search rather than to browse and when purchases involved risk.
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