Emerging technologies and analytics for a new era of value-centered marketing in healthcare
Ritu AgarwalCenter for Health Information and Decision Systems, Department of Decision, Operations, and Information Technologies, Robert H. Smith School of Business, University of Maryland , College Park, MD, 20742, USAMichelle DugasCenter for Health Information and Decision Systems, Department of Decision, Operations, and Information Technologies, Robert H. Smith School of Business, University of Maryland , College Park, MD, 20742, USAGuodong GaoCenter for Health Information and Decision Systems, Department of Decision, Operations, and Information Technologies, Robert H. Smith School of Business, University of Maryland , College Park, USAP.K. KannanDepartment of Marketing, Robert H. Smith School of Business, University of Maryland, College Park, MD, 20742, USA
2019en
ABI
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